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Information Literacy Program :Stereotypes of Libraries and Librarians
 


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Packard Bell  TV Commercial. Aired October 1, 1996 - Running Time: 30 seconds
 

1. Opening scene is a Metropolis-type environment, grey and dreary. Operatic music plays.

   number2   2. People appear cold and afraid while trying to read in this unfriendly totalitarian library space. 
           
  3. Soldiers march noisely around the library protecting the order and suppressing any freedom or joy.   num 4   4. Even the statues are miserable and straining against the imposing structure.
           
  5. Outside it rains and thunders. Lightning flashes.The mood is full of fear and dread.   numb 6   6. Suddenly, we cut to beautiful green hills and we come upon a sweet little house.
           
  7. As we zoom through a friendly, colorful open door, we notice the computer on the desk.    last   8. As we approach the computer screen, a message fades up: "Wouldn't you rather be at home?" 

The commercial was added to YouTube in 2006, but according to the description, Packard Bell took out much of the offensive portrayal of libraries in this version:

Other Librarian Stereotypes:
Mr. Bean at the Library

 


 

 

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