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New
York Review of Magazines
"Fleur's Folly?" Print, March/April 1995, pp.
99-105+
Abstract: The writer traces the history of Flair magazine.
Flair was formed from the marriage of magazine editor and
publisher Gardner (Mike) Cowles and the advertising executive
Fleur Fenton. Aimed at a sophisticated audience interested in
fashion, travel, and the arts, it lasted only from February
1950 to January 1951, following severe financial losses. The
magazine is discussed in terms of its content, layout, and typography. |
"One of Flair's distinctions is that each issue had
a different die-cut hole and revealed a new surprise. March
featured Spain, and revealed a "Guernica"-style tapestry.
May's roses revealed a gorgeous portrait of a young woman.
The July "All Male Issue" let us peek through binoculars
at a woman on a beach . Even more daring, Flair's name was
treated a new way each time, taking its cue from the issue's
thematic content: sans serif type one month, hand-drawn the
next, serif type the month after. "
- Urban
Desires Book Review
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